Stories is where we share the cultural inspirations behind NiiNu.  
Beyond garments, every piece carries a narrative — of tradition, of craft, of everyday life in Japan and Scandinavia.  

Here you will find essays and features exploring themes such as the changing role of kimono, seasonal customs, and contemporary trends in Japanese culture.  
Each story is an invitation to slow down, discover, and connect with the values that shape our work.  

Stories

Between Creation and Reality

Between Creation and Reality

It wasn’t quite as simple as “making a living through drawing” (haha),but I kept drawing every single day—until it became something my hands simply knew how to do. And yet,...

Between Creation and Reality

It wasn’t quite as simple as “making a living through drawing” (haha),but I kept drawing every single day—until it became something my hands simply knew how to do. And yet,...

Becoming a Shoe Designer

Becoming a Shoe Designer

After working at the design studio for a few years, I made a decision to pursue a career in the fashion industry. Over time, I realized that I didn’t just...

Becoming a Shoe Designer

After working at the design studio for a few years, I made a decision to pursue a career in the fashion industry. Over time, I realized that I didn’t just...

Learning by Doing

Learning by Doing

After that, I decided to fully step into the fashion world. I trained at a denim-focused design studio while also attending Vantan Design Institute.I went to school on weekends, and...

Learning by Doing

After that, I decided to fully step into the fashion world. I trained at a denim-focused design studio while also attending Vantan Design Institute.I went to school on weekends, and...

Finding My Path... From University to Fashion

Finding My Path... From University to Fashion

I actually decided to pursue fashion after graduating from university. In Japan, it’s not so common for students to study a subject and then go straight into that field.Many students...

Finding My Path... From University to Fashion

I actually decided to pursue fashion after graduating from university. In Japan, it’s not so common for students to study a subject and then go straight into that field.Many students...

April in Japan A Fresh Start

April in Japan A Fresh Start

In Japan, April marks the beginning of a new year—schools, companies, and daily routines all feel refreshed. I love this sense of starting anew.It feels like a real chance to...

April in Japan A Fresh Start

In Japan, April marks the beginning of a new year—schools, companies, and daily routines all feel refreshed. I love this sense of starting anew.It feels like a real chance to...

From Tokyo to Turin, to Aarhus

From Tokyo to Turin, to Aarhus

NiiNu did not begin in one place. It moved, slowly,across cities,across cultures,shaped by each moment along the way. Before leaving Tokyo,I had already built a life in fashion. I worked...

From Tokyo to Turin, to Aarhus

NiiNu did not begin in one place. It moved, slowly,across cities,across cultures,shaped by each moment along the way. Before leaving Tokyo,I had already built a life in fashion. I worked...