Stories is where we share the cultural inspirations behind NiiNu.  
Beyond garments, every piece carries a narrative — of tradition, of craft, of everyday life in Japan and Scandinavia.  

Here you will find essays and features exploring themes such as the changing role of kimono, seasonal customs, and contemporary trends in Japanese culture.  
Each story is an invitation to slow down, discover, and connect with the values that shape our work.  

Stories

The Quiet After the Market

The Quiet After the Market

Flidmarked in Copenhagen was the first time the market was held in this city, and it left a very different impression on me compared to previous events. Since starting NiiNu,...

The Quiet After the Market

Flidmarked in Copenhagen was the first time the market was held in this city, and it left a very different impression on me compared to previous events. Since starting NiiNu,...

Choosing Independence

Choosing Independence

After working in the footwear industry for some time, I decided to take a different path and become a freelance designer. To be honest, it was a little scary.I told...

Choosing Independence

After working in the footwear industry for some time, I decided to take a different path and become a freelance designer. To be honest, it was a little scary.I told...

Valuable Lessons from International Sourcing

Valuable Lessons from International Sourcing

Working in a company gave me opportunities that would have been difficult to experience as an individual, especially through international business trips and meeting people from different industries. During my...

Valuable Lessons from International Sourcing

Working in a company gave me opportunities that would have been difficult to experience as an individual, especially through international business trips and meeting people from different industries. During my...

Between Creation and Reality

Between Creation and Reality

It wasn’t quite as simple as “making a living through drawing” (haha),but I kept drawing every single day—until it became something my hands simply knew how to do. And yet,...

Between Creation and Reality

It wasn’t quite as simple as “making a living through drawing” (haha),but I kept drawing every single day—until it became something my hands simply knew how to do. And yet,...

Becoming a Shoe Designer

Becoming a Shoe Designer

After working at the design studio for a few years, I made a decision to pursue a career in the fashion industry. Over time, I realized that I didn’t just...

Becoming a Shoe Designer

After working at the design studio for a few years, I made a decision to pursue a career in the fashion industry. Over time, I realized that I didn’t just...

Learning by Doing

Learning by Doing

After that, I decided to fully step into the fashion world. I trained at a denim-focused design studio while also attending Vantan Design Institute.I went to school on weekends, and...

Learning by Doing

After that, I decided to fully step into the fashion world. I trained at a denim-focused design studio while also attending Vantan Design Institute.I went to school on weekends, and...