Stories is where we share the cultural inspirations behind NiiNu.
Beyond garments, every piece carries a narrative — of tradition, of craft, of everyday life in Japan and Scandinavia.
Here you will find essays and features exploring themes such as the changing role of kimono, seasonal customs, and contemporary trends in Japanese culture.
Each story is an invitation to slow down, discover, and connect with the values that shape our work.
Stories
How We Celebrate New Year in Japan!
The New Year is still a few weeks away, but I wanted to share how we celebrate it in Japan.January 1st, called Ganjitsu, is a special day to celebrate the...
How We Celebrate New Year in Japan!
The New Year is still a few weeks away, but I wanted to share how we celebrate it in Japan.January 1st, called Ganjitsu, is a special day to celebrate the...
Cars and Culture The Subtle Tastes of Japanese ...
Cars, whether in Japan or Europe, are more than transportation.They are part of daily life—an infrastructure—and at the same time, a reflection of personality, lifestyle, and values.But the way people...
Cars and Culture The Subtle Tastes of Japanese ...
Cars, whether in Japan or Europe, are more than transportation.They are part of daily life—an infrastructure—and at the same time, a reflection of personality, lifestyle, and values.But the way people...
How Christmas Feels in Japan — Quiet, Gentle, a...
In Japan, Christmas is not a religious holiday for most people.Instead, it has become a soft, gentle season—filled with lights, warm meals, and small moments of joy. When I was...
How Christmas Feels in Japan — Quiet, Gentle, a...
In Japan, Christmas is not a religious holiday for most people.Instead, it has become a soft, gentle season—filled with lights, warm meals, and small moments of joy. When I was...
The True Meaning of the Haori — and How I Reima...
1. The Haori Was Never Just an Outer Layer When people outside Japan hear the word haori, many imagine a simple “kimono jacket”—a casual outer layer you throw on before...
The True Meaning of the Haori — and How I Reima...
1. The Haori Was Never Just an Outer Layer When people outside Japan hear the word haori, many imagine a simple “kimono jacket”—a casual outer layer you throw on before...
The Subtle Magic of “Kawaii”
— How One Word Shapes the Rhythm of Everyday Japan — If you spend a day in Japan, you’ll probably hear the word “kawaii” dozens of times.A friend’s new haircut?...
The Subtle Magic of “Kawaii”
— How One Word Shapes the Rhythm of Everyday Japan — If you spend a day in Japan, you’ll probably hear the word “kawaii” dozens of times.A friend’s new haircut?...
The Hidden Wonderland Beneath Japanese Departme...
What Is “Depachika”? Hidden below Japan’s busiest department stores lies a secret paradise called Depachika — short for “department store basement.”It’s a world of colors, aromas, and culinary artistry that...
The Hidden Wonderland Beneath Japanese Departme...
What Is “Depachika”? Hidden below Japan’s busiest department stores lies a secret paradise called Depachika — short for “department store basement.”It’s a world of colors, aromas, and culinary artistry that...