Stories is where we share the cultural inspirations behind NiiNu.
Beyond garments, every piece carries a narrative — of tradition, of craft, of everyday life in Japan and Scandinavia.
Here you will find essays and features exploring themes such as the changing role of kimono, seasonal customs, and contemporary trends in Japanese culture.
Each story is an invitation to slow down, discover, and connect with the values that shape our work.
Stories
The Meaning of Working Alone
People often ask why I choose to do everything myself. Designing the prints, selecting fabrics, cutting, sewing, photographing, writing, packing, and sending each piece into the world. The simple answer...
The Meaning of Working Alone
People often ask why I choose to do everything myself. Designing the prints, selecting fabrics, cutting, sewing, photographing, writing, packing, and sending each piece into the world. The simple answer...
Beyond the Speed of Fashion
Fashion often moves quickly. New collections arrive, trends change, and what was new yesterday is soon replaced by something else. NiiNu exists a little outside that rhythm. While we value...
Beyond the Speed of Fashion
Fashion often moves quickly. New collections arrive, trends change, and what was new yesterday is soon replaced by something else. NiiNu exists a little outside that rhythm. While we value...
The Feeling I Had Almost Forgotten
Since the beginning of NiiNu, taking part in design markets has been one of my goals. Over the years, I have joined several design markets, and each one still fills...
The Feeling I Had Almost Forgotten
Since the beginning of NiiNu, taking part in design markets has been one of my goals. Over the years, I have joined several design markets, and each one still fills...
Back to the Footsteps
Before NiiNu, I spent many years designing shoes. Of all the work I have done, footwear was probably where I poured the most passion and energy. It was a field...
Back to the Footsteps
Before NiiNu, I spent many years designing shoes. Of all the work I have done, footwear was probably where I poured the most passion and energy. It was a field...
Running Around the Lake
Around the lake — about 8km. A loop I trace several times a week,like following the outline of something familiar from home. Somewhere along the way, running stopped being “exercise.”It...
Running Around the Lake
Around the lake — about 8km. A loop I trace several times a week,like following the outline of something familiar from home. Somewhere along the way, running stopped being “exercise.”It...
Fragments of a Made-to-Order Piece
NiiNu is not built around mass production, but around small, intentional moments of making — where fabric, rhythm, and chance define each piece. This back ribbon Haori is based on...
Fragments of a Made-to-Order Piece
NiiNu is not built around mass production, but around small, intentional moments of making — where fabric, rhythm, and chance define each piece. This back ribbon Haori is based on...